Microsoft is already looking at ways to make Continuum feel even more like using a regular desktop computer. But until people understood what the potential was, we felt like we would not capture their attention.” “We may want to compromise the way that it works on a $75 phone compared to a $600 phone. “We may decide we want to bring this to lower-rent phones,” he said. Bergler says that won’t always be the case. 20, which start at $600 without a carrier contract. Currently, the feature is only found on Microsoft’s new Lumia 950 smartphone launching on Nov. PC-maker Acer, for instance, initially intended to release an Android version of its Jade Primo phone before developing a version that ran Windows 10. With its new Lumia smartphones, Microsoft’s pitch is this: Today’s phones are powerful enough to run a desktop experience, so they should.ĭespite these caveats, Microsoft says the reception from testers and partners has been positive. Microsoft is hopeful Continuum will be a selling point that convinces consumers to take another look at its smartphone offerings, especially considering rivals like Apple aren’t doing anything like it. By comparison, devices powered by Google’s Android accounted for 84.7%, while Apple’s iPhone held 13.1%. Windows Phone devices claimed only 1.7% of the global smartphone market as of the third quarter of this year, according to research firm Gartner.
Microsoft’s Windows software still dominates the desktop market, but its smartphone efforts have barely made a blip on the radar. “Myerson looked at this and said this is our differentiation, we have to do this.
“That was a huge turning point,” says Bergler.
He bought in, giving the project the momentum to move forward. The debate was put to an end after Continuum was shown to Microsoft higher-ups, including Windows and devices chief Terry Myerson.
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